Sparkling design

Don't you love it sometimes when you find pieces of packaging that stand out in their simplicity? The basic approach of Boulder, Colorado based TDA Advertising and Design for Izze sparkling waters with fruit is absolutely charming. Refreshing, bright, highly attractive. An oasis in between all those labels and boxes full of clutter. Also thanks to the specific use of typeface Trade Gothic. To me, looking at these little bottles and cans actually make me darn thirsty.






Photos: all rights reserved by Izze

And the design even inspires artists like Mihoko Hakata.