Power Users, Ready for a Refill
By MICHEL MARRIOTT
Published: January 6, 2005, Thursday
MIHOKO HAKATA, a freelance illustrator and recent art-school
graduate, ducked into a coffee shop in Midtown Manhattan last week,
desperate for a jolt of energy. She had work to do. But as she
removed her materials from her backpack, it became clear that the
energy she was seeking could not be found in a cup. She had a more
pressing need: to find a power outlet for her laptop computer, whose
battery had died. MIHOKO HAKATA, a freelance
illustrator and recent art-school graduate, ducked into a coffee shop
in Midtown Manhattan last week, desperate for a jolt of energy.
She had work to do. But as she removed her materials from her backpack,
it became clear that the energy she was seeking could not be found in a
cup. She had a more pressing need: to find a power outlet for her
laptop computer, whose battery had died. ''I realized they
have this,'' said Ms. Hakata, a 29-year-old Tokyo native, as her hand
slipped beneath a table to deftly plug her I.B.M. ThinkPad into a wall
socket. Before Ms. Hakata, who lives on a drafty boat on the
Hudson River, could settle into her work, a young man clutching a dying
cellphone rushed in. ''I just have to charge it,'' he said,
asking Ms. Hakata if he could share one of the two power outlets under
her table. She smiled politely and nodded. Every day, millions
of people are finding themselves scurrying about in search of wells of
electricity they can tap so their battery-powered mobile devices can
remain mobile. Dependence is growing on laptops, cellular telephones,
digital music players, digital cameras, camcorders, personal
organizers, portable DVD players and the latest hand-held gaming
devices -- most of which operate on rechargeable lithium-ion batteries
-- and finding available electrical outlets away from home and office
has become more urgent. Starbucks and other establishments
catering to wired customers appear to do little to discourage or
regulate customers who plug in, either to work on AC power or charge
up. In large part, the power seekers seem to negotiate their needs
among themselves with cooperative grace, following a series of unspoken
rules. Chief among them, some say, is never to use more than
half of the sockets in a wall outlet. If an outlet provides four
sockets, electrical etiquette dictates that you can plug in, say, your
laptop and your cellphone, but not the iPod, too. Those who disregard this courtesy may find themselves the targets of grumblings and harsh stares.
''It's better not to hog all the outlets, of course,'' said Zyphus
Lebrun, a graduate student in journalism at Columbia University. ''It's
like when you go to the Laundromat and there is one person using four
dryers.'' While some devices, like a dying cellphone, require
only a few minutes of charging to regain short-term use, most devices,
like laptops, take much longer. It is not uncommon for users of
electronics with more ravenous appetites to camp out for hours near an
electrical outlet. In some cases, those staking a claim do so by
plugging in a device -- even a $2,000 laptop -- only to leave it
unattended while fetching a $4 coffee. Much of the mounting
quest for power stems, some hardware manufacturers say, from battery
performance that has generally not kept up with the rapidly expanding
capabilities of today's consumer electronics. In turn, some
battery makers blame hardware makers for adding power-consuming extras
like larger, brighter display screens on laptops and bigger hard drives
in digital music players. The result is devices that can operate for
little more than four to six hours between charges. As a
consequence, knowing the location of a well-placed (and unused)
electrical outlet may be considered more vital than knowing the closest
public bathroom. ''It has become part of your lifestyle,''
Ralph Bond, the consumer education officer for Intel, said of the
continual challenge of taking advantage of the widening offerings of
digital electronics but not becoming a slave to the socket. ''I can
give you a guided tour of the two concourses for United Airlines in
Chicago O'Hare.'' He then rattled off a long list of airports where he
knows the whereabouts of obscure but accessible electrical outlets. ''I
can show you where the very valued and highly prized electrical outlets
are for frequent travelers that need to juice up,'' he said.
Stories abound about people going to extraordinary lengths to secure
outlets to feed an energy-starved gizmo. Sneaker-clad teenagers
sprawled on the tile floors at airport gates charging their laptops and
Game Boys are a common sight. Well-dressed professionals, like Mr.
Bond, can be found seated among them, juicing up their laptops before
takeoff. Sean Spector, a vice president and founder of
GameFly, an online video game rental service, said he tries to book
flights that have power adapters near the seats so he can plug in his
electronic gadgets. He said it is not unusual for him to travel with a
laptop, a cellphone, a digital camera, a Palm organizer and his new
Nintendo DS portable game console. ''I'm starting to see them more and more'' at the base of seats or beneath the armrests between seats, he said.
At a cafe in Berkeley, patrons draw power from an extension cord
plugged into the ceiling. At Jackson Hole, a restaurant on Manhattan's
Upper West Side, a regular diner used to plug his laptop into an outlet
hidden behind a large framed picture. ''We finally got rid of
that painting,'' said Anna Kalogeras, the restaurant's manager. ''We
definitely don't have a problem with people coming in using our
electricity like that. It makes the place look busy.'' Like
many managers of restaurants, cafes and practically anyplace people
gather to work with and charge their electronics, Ms. Kalogeras noted
that patrons seldom ask her for permission. ''Once in a while people
ask us if they can charge their phones,'' she said. But some
months ago at Amy Ruth's, a Harlem breakfast spot, a diner was loudly
admonished by a waitress for plugging his laptop into a wall outlet
near where he was seated. ''Who told you that you could do that?'' she
asked, sternly but rhetorically. ''Somebody's got to pay for that
electricity.'' The electricity costs of patrons charging up
are negligible, many business owners said. In fact, some places,
including airlines and commuter trains, are busy adding electrical
outlets for customers' convenience. The phenomenon is probably
no more visible than at the thousands of Starbucks coffee shops that
dot the United States. Starbucks is famously accommodating of coffee
drinkers who slog their laptops along, sometimes working for hours with
their computers and cellphones plugged in. Starbucks does not
monitor the number or use of power outlets at its more than 6,000
locations in the United States and some 2,500 more internationally,
said Nick Davis, a company spokesman. But he acknowledged that
Starbucks does encourage customers to use their Internet-connected
devices in the coffee shops. More than 3,200 of the 4,346 Starbucks
stores directly operated by the company have T-Mobile Hot Spots to give
customers with specially enabled laptops and personal organizers
wireless Internet access, Mr. Davis said. ''Having available power outlets is part of our wireless plan,'' he added.
Amtrak's high-speed rail service between Boston and Washington, the
Acela Express, offers power outlets at every seat. On many of Amtrak's
regular lines, however, seats with outlets are less common, making
those that do more coveted than window seats. ''It is almost
as if people see the outlets as public property,'' said Mr. Lebrun, the
Columbia graduate student, who lives in Brooklyn. On Columbia's campus,
students freely plug in laptops and cellphones wherever they are, he
said, even in classrooms during lectures. ''It is part of the
culture,'' said Mr. Lebrun, 27, who finds it necessary to charge his
cellphone in the classroom because its battery can manage little more
than three hours of talk time. ''I use my cellphone so often to get
calls on my assignments,'' he said. ''I have to make calls to my
friends and family, and it will run out if I don't charge it during the
course of a day.'' Mr. Lebrun said he has learned a few tricks
to extend his cellphone's battery life between charges. ''I noticed
that the batteries drain faster if I keep my phone on vibrate,'' he
said. Similarly, Mr. Bond of Intel said his 20-year-old
daughter recently discovered that her iPod Mini's battery lasts longer
if she limits the use of the backlight on the L.C.D. screen.
Help in the form of innovation is on the way, Mr. Bond said. Intel, for
example, is developing laptops that can eke out eight hours of
operation on a single charge, possibly this year, he said.
Mary Koral, marketing communications manager for Sanyo Energy (U.S.A.),
a maker of rechargeable batteries, said incremental improvements in
battery capacity would continue but that major breakthroughs -- like
widespread use of micro fuel cells -- are ''a long way off.''
In the meantime, Bridgett M. Davis, a Brooklyn-based novelist, said she
recently learned how important it was to keep her personal electronics
charged while on a tour promoting her book, ''Shifting Through
Neutral.'' ''It was vital that I charge my technology in the
hotel at night,'' she said. ''I would stay plugged in as much as I
could while handling business.'' But back in Brooklyn, alone
with her laptop as she writes a new novel, Ms. Davis said she had come
to a reassuring realization. The faltering battery life of her aging
computer now dictates the length of her daily writing sessions: two
hours. ''It shapes my writing intervals,'' said Ms. Davis, an
English professor at Baruch College in Manhattan. When her computer's
display goes dark, she doesn't search frantically for a free outlet.
Instead, Ms. Davis said matter-of-factly, ''I know it's time to stop.''
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